TikTok is quickly becoming a valuable tool in creating viral moments to boost the popularity of songs — and that is something that multi-platinum hit-maker Kato On The Track is well aware of.
Kato has experienced success on the platform to the tune of nine billion accumulated views for his recent #riseupchallenge. Now, his latest hit to crack the algorithm “So Pretty” has already generated more than 500k videos and racked up one billion views.
The duet video-turned-viral-challenge features Kato’s saucy bass-boosted production and is championed by the sultry sugar-pop rhymes of Australian newcomer Reyanna Marie — known by her TikTok username Chunkymonkeey.
The song is an undeniable bop and has proven to be an infectious earworm from the moment the beat drops and Reyanna raps, “I’m so pretty and he like that.”